K\u00fcresel veriler 2022\u2019de %20\u2019ye yak\u0131n b\u00fcy\u00fcyen perakende e-ticaret sat\u0131\u015flar\u0131n\u0131n y\u0131l\u0131 5,7 trilyon dolarl\u0131k hacimle kapatt\u0131\u011f\u0131n\u0131 g\u00f6sterirken, son y\u0131llar\u0131n en pop\u00fcler i\u015f modellerinden birine d\u00f6n\u00fc\u015fen e-ticareti 2023\u2019te nelerin bekledi\u011fi merak konusu olmaya ba\u015flad\u0131.<\/p>\n\n\n\n
Yeni nesil e-ticaret altyap\u0131s\u0131 sunan ikas’\u0131n CEO\u2019su Mustafa Namo\u011flu, bir yandan k\u00fcresel e\u011filimlerin, di\u011fer yandan \u00fclkemizde Resm\u00ee Gazete\u2019de yay\u0131mlanarak y\u00fcr\u00fcrl\u00fc\u011fe giren e-ticaret d\u00fczenlemelerinin \u015fekillendirece\u011fi 2023 e-ticaret trendlerine ili\u015fkin de\u011ferlendirmelerini payla\u015ft\u0131.<\/p>\n\n\n\n
ARTIRILMI\u015e GER\u00c7EKL\u0130K, YAPAY ZEKA VE ENTEGRASYONLAR \u00d6NE \u00c7IKIYOR<\/strong><\/p>\n\n\n\n Yapay zeka ve bilgisayar destekli g\u00f6r\u00fcnt\u00fc \u00fcretimi gibi teknolojilerde g\u00f6r\u00fclen ilerleme, kullan\u0131c\u0131lar i\u00e7in daha s\u00fcr\u00fckleyici deneyimler sunmak isteyen e-ticaret profesyonelleri taraf\u0131ndan da fark edildi. M\u00fc\u015fterilerin sat\u0131n almadan \u00f6nce \u00fcr\u00fcn\u00fc \u00fc\u00e7 boyutlu olarak ger\u00e7ek\u00e7i bir bi\u00e7imde g\u00f6rmesine olanak tan\u0131yan art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik (AR) teknolojisi, yapay zeka ile daha kullan\u0131\u015fl\u0131 ve eri\u015filebilir hale geldi. B durumun, m\u00fc\u015fteri iadelerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde azaltaca\u011f\u0131 bekleniyor. \u00d6DEME ALTYAPILARINA VE REKLAM B\u00dcT\u00c7ELER\u0130NE SINIRLAMA<\/strong><\/p>\n\n\n\n T\u00fcrkiye\u2019de e-ticaret sekt\u00f6r\u00fcn\u00fc ve pazaryerlerinin faaliyetlerini etkileyen bir ba\u015fka geli\u015fme de d\u00fczenlemeler cephesinde ya\u015fand\u0131. T\u00fcrkiye B\u00fcy\u00fck Millet Meclisi (TBMM) taraf\u0131ndan onaylanarak Resm\u00ee Gazete\u2019de yay\u0131mlanan ve y\u00fcr\u00fcrl\u00fc\u011fe giren e-ticaret d\u00fczenlemesiyle sekt\u00f6rde adil rekabeti sa\u011flayabilmek i\u00e7in b\u00fcy\u00fck i\u015flem hacimlerine sahip pazaryerlerinin faaliyetlerine birtak\u0131m k\u0131s\u0131tlamalar getirildi. E-T\u0130CARET ALTYAPISI SE\u00c7ERKEN NELERE D\u0130KKAT ETMEL\u0130?<\/strong><\/p>\n\n\n\n Pazaryerleri, y\u00fcksek ziyaret hacimleri ve platform olanaklar\u0131yla KOB\u0130’ler i\u00e7in \u00f6nemli bir sat\u0131\u015f kanal\u0131 olmay\u0131 s\u00fcrd\u00fcrse de, yeni nesil haz\u0131r e-ticaret altyap\u0131lar\u0131n\u0131 kullanarak kendisine ait e-ticaret platformunu a\u00e7an KOB\u0130 say\u0131s\u0131 da ge\u00e7ti\u011fimiz y\u0131llarda art\u0131\u015f g\u00f6sterdi. Mustafa Namo\u011flu, e-ticarete girmek veya mevcut kanal\u0131n\u0131 iyile\u015ftirmek isteyen KOB\u0130\u2019lere platform se\u00e7imine y\u00f6nelik \u00f6nerilerde bulundu. K\u00fcresel veriler 2022\u2019de %20\u2019ye yak\u0131n b\u00fcy\u00fcyen perakende e-ticaret sat\u0131\u015flar\u0131n\u0131n y\u0131l\u0131 5,7 trilyon dolarl\u0131k hacimle kapatt\u0131\u011f\u0131n\u0131 g\u00f6sterirken, son y\u0131llar\u0131n en pop\u00fcler i\u015f modellerinden birine d\u00f6n\u00fc\u015fen e-ticareti<\/p>\n","protected":false},"author":2,"featured_media":824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is-dunyasi"],"_links":{"self":[{"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/posts\/822"}],"collection":[{"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/comments?post=822"}],"version-history":[{"count":1,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/posts\/822\/revisions"}],"predecessor-version":[{"id":825,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/posts\/822\/revisions\/825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/media\/824"}],"wp:attachment":[{"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/media?parent=822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/categories?post=822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/tags?post=822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
E-ticarette rekabet her ge\u00e7en d\u00f6nemde artarken, kesintisiz bir deneyim sunmak, sat\u0131\u015flar\u0131 ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rman\u0131n \u00f6n ko\u015fulu halini ald\u0131. E-ticarette sad\u0131k m\u00fc\u015fteriler olu\u015fturabilmenin yolunun, al\u0131\u015fveri\u015fin her a\u015famas\u0131nda operasyonel m\u00fckemmellik sa\u011flamaktan ge\u00e7mesi, trendleri de etkiledi. B\u00f6ylece \u00f6deme altyap\u0131s\u0131, kargo, \u00e7a\u011fr\u0131 merkezi ve pazaryeri entegrasyonu gibi entegrasyonlar da 2023 trendleri aras\u0131nda yerini ald\u0131.<\/p>\n\n\n\n
PEK\u0130 BU KISITLAMALAR NELER?<\/strong>
– \u00d6deme, kargo ve sekt\u00f6r i\u015flemlerine s\u0131n\u0131rlama: Y\u0131ll\u0131k net 60 milyar liran\u0131n \u00fczerinde i\u015flem hacmine sahip pazaryerlerinin kredi veya elektronik para gibi \u00e7\u00f6z\u00fcmler sunamayaca\u011f\u0131na karar verildi. Ayr\u0131ca \u00fcr\u00fcn odakl\u0131 pazaryerlerinin turizm, e\u011fitim, gayrimenkul veya otomotiv sekt\u00f6rlerinde arac\u0131l\u0131k hizmeti sunamamas\u0131, d\u00fczenlemeler aras\u0131nda \u00f6ne \u00e7\u0131kt\u0131. E-ticaret pazaryerlerinin kendi sat\u0131\u015flar\u0131 haricinde kargo hizmeti verememeleri de d\u00fczenlemeyle sabitlendi.
– Kampanya ve reklam k\u0131s\u0131tlamalar\u0131: Yeni d\u00fczenleme kapsam\u0131nda i\u015flem hacmi 30 milyar liraya kadar olan pazaryerlerinin y\u0131l boyunca i\u015flem hacminin y\u00fczde 2\u2019si, 30 milyar lira \u00fczeri olan pazaryerlerinin ise i\u015flem hacminin binde 3\u2019\u00fc kadar indirim kampanyas\u0131 yapabilece\u011fi kaydedildi. Reklam b\u00fct\u00e7elerine de i\u015flem hacmine g\u00f6re k\u0131s\u0131tlama getirilirken, Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n, pazaryerlerinin y\u0131ll\u0131k i\u015flem hacimlerinden k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeleri desteklemek amac\u0131yla Elektronik Ticaret Pay\u0131 olarak adland\u0131r\u0131lan bir pay alaca\u011f\u0131 ifade edildi.<\/p>\n\n\n\n
\u201cT\u00fcketicilerin %87\u2019sinin sat\u0131n alma i\u015fleminden 2 saniyelik bir gecikmeyle vazge\u00e7ti\u011fi ve online al\u0131\u015fveri\u015fin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde mobilden ger\u00e7ekle\u015ftirildi\u011fi d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, platform h\u0131z\u0131n\u0131n ve kullan\u0131labilirli\u011fin \u00f6nemi bir kez daha ortaya \u00e7\u0131kt\u0131. \u00d6te yandan g\u00fcvenilir \u00f6deme altyap\u0131lar\u0131 ve g\u00fcven veren bir site tasar\u0131m\u0131 sunman\u0131n, sepet terk oranlar\u0131na olumlu etki etti\u011fi g\u00f6r\u00fcld\u00fc. Entegrasyon ve e-ihracat mod\u00fclleri ile yurt d\u0131\u015f\u0131na da kolayca sat\u0131\u015f yapmay\u0131 m\u00fcmk\u00fcn k\u0131lan yeni nesil e-ticaret altyap\u0131lar\u0131 kullanmak \u00f6nem kazand\u0131.”<\/p>\n","protected":false},"excerpt":{"rendered":"