{"id":898,"date":"2023-03-29T13:16:55","date_gmt":"2023-03-29T10:16:55","guid":{"rendered":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/?p=898"},"modified":"2023-03-29T13:18:28","modified_gmt":"2023-03-29T10:18:28","slug":"pepsi-15-yil-sonra-logosunu-degistirdi-iste-yeni-logosu","status":"publish","type":"post","link":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/pepsi-15-yil-sonra-logosunu-degistirdi-iste-yeni-logosu\/","title":{"rendered":"Pepsi 15 y\u0131l sonra logosunu de\u011fi\u015ftirdi! \u0130\u015fte yeni logosu"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Pepsi&#8217;nin ismi, siyah bir renk alarak amblemin i\u00e7ine yerle\u015ftirildi. Todd Kapplan, eski logonun \u015firketin \u2018cesur ve kendine g\u00fcvenen\u2019 havas\u0131n\u0131 yans\u0131tmad\u0131\u011f\u0131n\u0131 dile getirdi.<\/h2>\n\n\n\n<p>Pepsi 125 y\u0131ld\u0131r var ve markas\u0131n\u0131 s\u0131k s\u0131k g\u00fcncelliyor.&nbsp;Mevcut g\u00f6rsel kimlik 2008 y\u0131l\u0131nda tan\u0131t\u0131ld\u0131. Ancak ilk ortaya \u00e7\u0131kt\u0131\u011f\u0131 y\u0131llardan bu yana biraz bayatlad\u0131.<\/p>\n\n\n\n<p>Pepsi&#8217;nin ba\u015f pazarlama sorumlusu Todd Kaplan, logodaki &#8220;Pepsi&#8221;nin &#8220;d\u00fcnyadan ayr\u0131 tutuldu\u011funu&#8221; belirtti.&nbsp;&#8220;Bu k\u00fc\u00e7\u00fck harfli, italik yaz\u0131 tipi, mavi biraz s\u00f6n\u00fck&#8230; markan\u0131n ger\u00e7ekte temsil etti\u011fi g\u00fcven ve enerjiyi yans\u0131tm\u0131yor.&#8221;<\/p>\n\n\n\n<p>Kaplan, Pepsi&#8217;nin &#8220;cesur ve kendine g\u00fcvenen bir marka&#8221; oldu\u011funu ve &#8220;pi\u015fmanl\u0131k duymadan keyif&#8221; anlam\u0131na gelen bir marka oldu\u011funu s\u00f6yledi.&nbsp;K\u00fc\u00e7\u00fck harfli &#8220;pepsi&#8221; ile o rahat d\u00fcnyadan \u00e7ekingen bir \u015fekilde uzakta duran mevcut logo?&nbsp;\u00c7ok cesur de\u011fil, \u00e7ok emin de\u011fil.<\/p>\n\n\n\n<p>Dairenin ortas\u0131nda, k\u0131rm\u0131z\u0131 ve mavi dalgalar aras\u0131nda dalgalanan beyaz \u015ferit boyunca s\u00fcslenmi\u015f, keskin, b\u00fcy\u00fck harfli &#8220;PEPSI&#8221; \u015faplakla yeni logo, daha \u00e7ok ona benziyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-content\/uploads\/2023\/03\/image-5.png\" alt=\"\" class=\"wp-image-900\" srcset=\"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-content\/uploads\/2023\/03\/image-5.png 1280w, https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-content\/uploads\/2023\/03\/image-5-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi&#8217;nin ismi, siyah bir renk alarak amblemin i\u00e7ine yerle\u015ftirildi. Todd Kapplan, eski logonun \u015firketin \u2018cesur ve kendine g\u00fcvenen\u2019 havas\u0131n\u0131 yans\u0131tmad\u0131\u011f\u0131n\u0131 dile getirdi. Pepsi 125 y\u0131ld\u0131r<\/p>\n","protected":false},"author":2,"featured_media":899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5],"tags":[59,58],"class_list":["post-898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-one-cikanlar","category-pazarlama","tag-logo","tag-pepsi"],"_links":{"self":[{"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/posts\/898"}],"collection":[{"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/comments?post=898"}],"version-history":[{"count":1,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/posts\/898\/revisions"}],"predecessor-version":[{"id":901,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/posts\/898\/revisions\/901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/media\/899"}],"wp:attachment":[{"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/media?parent=898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/categories?post=898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.weblogpro.com.tr\/mart-m1\/wp-json\/wp\/v2\/tags?post=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}